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SEO stands for search engine optimisation. It is the process of enriching a website, so it ranks highly in SERP.

If you’re new to SEO, SERP stands for search engine results page. It is the page that appears after you perform a search using a search engine.

Business or brand can take advantage of SEO to turn that traffic into profit. One of the SEO marketing goals is to increase views on products or services. There are different types of SEO marketing tactics which encompasses two essential aspects – Onpage and Offpage SEO.

The primary goal of SEO marketing is to increase the exposure of your business in the virtual world and increase sales, as well.

A digital marketing campaign plan can boost SEO strategies and should also encompass AdWords and social media marketing to be truly effective. Digital marketing includes all marketing activities that aimed to increase and promote the performance of a website or page.

Search engine optimization is a classic marketing strategy that works! You’ll find out why as you go through this article.

If you’re new to SEO, here are the result ranking factors that you need to know. See the image below.


What is SEO and how it works?

Search Engines Optimisation (SEO) all starts with research. I know what you’re thinking, and I hear you ask what are we researching?

Search engines are essentially patterned recognition filters that look for keywords that exist in the content of websites all around the world. SEO matches the most relevant keywords to the users’ search for content discoverability.

It is the job of an SEO expert to edit the website and optimise the on-page content for crawlability. “Spiders” are known as web crawlers. It is an internet bot that crawls a website and stores information for the search engine to index.

Once your content is search engine optimized, search traffic increases and your business will appear on the first page of search results.

What does SEO mean in marketing?

SEO marketing is becoming more critical and advanced due to the ever-changing Google algorithm. There are many factors to consider to acquire an effective SEO marketing tactic.

To understand what does SEO mean in marketing, let’s breakdown the benefits of search engine optimization in marketing which are:

  • Organic Results

Quality content is the building block of SEO marketing. Good content draws the audience’s attention. The more quality content you publish, the higher chance you’ll get recognised for Page Authority. With organic search, you don’t have to invest, all you need is a good

  • Increased Traffic Quality

Organic traffic increases once you have a lot of people visiting your website.

  • Increased Traffic Quantity

Whenever you market anything, you need to make sure that you do the correct keyword research so that you get listed in the biggest and most effective search results pool.

How do I do SEO marketing?

Search Engine Optimization (SEO) is a lot like accounting. You could do it yourself, as long as you know the basics.

However, it takes time as you need to arrive at the best SEO marketing strategy that works well on your business. The best bet is to get a professional to do it for you. Failing is not an option!

Here are a few optimisation tactics that can help you get to the first page of search engine results:

  1. Do your keyword research.
  2. Find out what keywords have the highest search traffic.
  3. Tailor your content around the organic search intent of the market
  4. Publish your content and then monitor your search engine rankings to see if the content you created is effectively working


What are the examples of strong SEO?

If you’re new to SEO and you want to understand how it works to place your business on the first page of search results, here are a few good examples for your reference:

Onpage SEO example

The primary goal of Onpage SEO is to improve your search engine rankings and drive traffic to your website. Onpage refers to the content and source code of a page. In short, all marketing efforts within your site are considered Onpage SEO.

Onpage search engine optimization focuses on the technical aspect such as the textual and visual content and the user-friendliness of the page. It also includes keyword density, page speed and backlinks.

Here are Onpage optimization factors that you should consider:

  • Title tags
  • Meta descriptions
  • Keywords
  • Alt tags
  • Content
  • Speed
  • Internal linking
  • Images
  • Mobile-friendliness
  • URL


Here are Onpage SEO actions that can drive organic traffic to your website and improve search engine rankings, at the same time:

  • Write quality content.
  • Make sure to improve page speed.
  • Clean up the site code.
  • Optimise the title tags and meta descriptions.
  • Streamline the site navigation.


The primary importance of Onpage SEO is to build links. Link building is the process of acquiring hyperlinks from other websites to your own. Links are also called hyperlinks. Search engines use links to crawl sites and to navigate from one website to another.

If you learn the art of building quality links, the SEO game

Offpage SEO example

“Offpage SEO” refers to all marketing activities outside the website. Many people associate it with link building, but it’s more than that.

For example, if you write a guest post for another blog or leave a comment, you are doing Offpage SEO promotion.

Here are some of the essential Offpage SEO factors that can improve ranking in search engine results.

  • Link building
  • Social media marketing
  • Brand mentions


Link building is one of the essential factors in Offpage SEO promotion. It can help you bypass competitors and get listed for organic search queries.

Social media marketing is a form of link building. Social media mentions can also boost social media profiles, which is an excellent way to build your brand.

Moreover, brand mentions do not necessarily include a link to a website. It accounts for mentions in forums, articles, and other types of reviews.


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