If you want to transform your website into a customer or lead generation machine, This article will explain tips, tactics, and secrets to get their best. In this in-depth article, we’re going to be looking all about how to make sure your website is of the highest quality possible. We want to do this for two reasons.
The first being to appeal to your customers. That’s the most important thing, right? We want to make sure that we’re giving them a great experience, so they stick around longer and are more likely to convert into paying customers. This is the goal of any Small business website.
Now the other side of this is all about Google. So basically we want Google to know that your site is of high quality as well. And generally speaking, the more you can make it work for your customers to where people are engaging, sticking around longer, consuming your content, Google is going to pick up on all those signals.
And the good news is Google is very transparent about all this stuff. So we know what it takes to make a high-quality website that pleases both your visitors and the search engines.
Use plenty of images and videos
According to Searchmetrics, the top-ranked pages in any given search have roughly seven images in them, and that’s no accident. So as we know, images keep users more engaged and they also make concepts easier to understand because most people come into your site, roughly 80% of them are going to be scanning your content rather than reading it.
And images and videos just make everything easier to grasp. Also the more your visitors understand your content, the longer that they’re going to stick around to consume more and more of it. Video is even better. Most people would rather watch a video than read about the same topic. All things being equal and a good video will actually keep people on your site longer because it takes a little bit of time to watch the video. That’s a powerful signal to Google that people are coming to your site and then finding exactly what they want on your site, which they will reward you for that.
Images and videos are great SEO opportunities, as well. You can optimize the titles and the tags to go hand in hand with SEO you already have with the text on your page.
Create in-depth, relevant content
Google is really moving toward understanding overall topics and context rather than just keywords on a page. So they really want to see that you’re covering a topic in depth enough to make it really relevant and authoritative to searchers and they’re going to reward that deeper content with higher rankings.
What I would rather see you do than stuffing your with keywords is find a bunch of closely related keywords that Google might expect to be on a page covering your topic and these words are actually really easy to find. You don’t have to come up with them on your own. You can go to semrush.com. You’re just going to go there, and you’re going to type in the keyword phrase that you want to rank for, and it’s going to give you a whole list of other relevant related keywords that Google would expect to see in a page covering that topic.
Use your judgment and only use the ones that make sense for your page and that you can write about in a, in a really natural readable way.
And just by having all this in-depth, relevant content, visitors are going to be wowed by your level of expertise, and they’re much more likely to stick around longer and convert into an actual customer.
Create longer content
Now our next item goes hand in hand with the in-depth content, and that is longer content. So most top-ranking sites in the search engines have over 900 words on those pages, and that’s actually going up. Now Google likes to reward pages that have somewhere around 2000 plus words on a page because it’s tough to go too in-depth into a topic without talking at a certain length about it. So try to shoot for 2000 words on your most important pages.
Have easy to read content
The next step I want to mention is easy readability. So a huge mistake I see a lot of businesses make over and over again is they write to impress rather than to engage and inform.
Sometimes that’s not done on purpose. Businesses just know so much about their specific niche that they assume everyone else is equally as knowledgeable about that.
It ends up going over people’s heads. Just use simpler words and use shorter sentences and paragraphs, and it really helps to think about it this way. Just write the way you speak. Write very conversationally. It’s going to be much more engaging for the person on the other side of the screen who is actually reading your site. It’s going to help you get a better readability score as well. You may not have even known that Google uses a readability score, but they do.
Google can tell how hard or easy your site is to read, and they typically reward sites that are easier to read. Therefore how do you know if your website is easy to read or not?
Format your content
Google can see, in their own way, what the formatting is like. and they, they reward sites that are formatted more for the web. Then if there was just a big wall of text, which nobody wants to read.
Here we are going to discuss few tips regarding formatting the content. You’re going to want to use headlines and sub-headlines to break up content. Also, you need to use short sentences and short paragraphs as well as lists, either bullet lists or numbered lists to really break things.
Always use visuals when appropriate, and also use a Tallix and bold to emphasize the most critical points on the page.
After formatting the site, you are going to want to show your expertise. There’s a leak to Google guidelines report that says high-quality pages and websites need enough knowledge to be authoritative and trustworthy on their topic.
As you can read above, it’s important to Google, but it’s also effortless to see why this would be important to readers and your potential customers.
Show you are an expert in the Industry
Think about it; people only really want to read articles and content that they deemed to be from an authoritative source, and they certainly want to work with experts. So how do you show your expertise? Well, there are several ways. You know you can use case studies when appropriate and you can use examples to illustrate your points.
You can even link to other posts of your own or external posts to add extra credibility and authority to your posts or pages.
Social Signal and How social signal effect on SEO
As you know, Google does say that social media shares are not a direct ranking factor, but by people sharing your content, you’ll get more views and more engagement, which Google will reward.
Social signals it’s a little indirect, but it still will help your site to looks as quality and authoritative and the result of that is going to be higher visibility in searches.
Here’s the good news. If you’ve done everything else that we’ve covered to make sure your pages are high quality, the shares should come naturally, but you’re definitely going to want to make it easy on people who want to share it by including embedded share buttons on each page or posts that you want to have shared.
I don’t know if you know this, but nine out of ten pages that are in the top spots in Google searches have at least one internal link pointing to it. Therefore let me explain that for instance, look at the deep-end site.
The cool thing is this might be the most comfortable box to check on this entire checklist because it’s 100% in your control and you could go and implement it right now if you wanted to and start seeing results pretty fast. Therefore begin thinking about where on your website it might make sense to add in these links.
You probably don’t even have to add any new texts. It’s probably just a matter of turning certain words into links on your site. For instance, if you have a blog post, within that post, you might find some texts that you can, a link to a service page. The more you can make kind of a, a spiderweb of your website and link pages to one another, the more Google is going to reward those pages. You should also consider linking to a few outside pages. So basically find where it would make sense on individual pages to link to other authoritative webpages.
And yeah, you might lose a few visitors this way to following those links, but at the end of the day, you’re creating a better user experience and that’s always going to win out in the end.
That’s our checklist for your website. Which one of these tactics do you think you want to use on your own site or have you used any of these on your own site and seeing anything happen from it.