Yesterday Instagram released the big news about Instagram Product Tagging. In a blog post titled “Shopping Coming to Instagram“.They announce the big update.
They start testing the market by asking 20 US based online retailers to start tagging the products. They mentioned, “retail brands including Kate Spade, JackThreads and Warby Parker will share posts that have more depth, making it easier for Instagrammers to review, learn about and consider the items that interest them.”
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All the shopping platform like, Shopify, Big-Commerce will be taking a major hit from this update. With this new e-commerce module, people will about to start selling on Instagram without a need of a website. Also, Classified and online retailers like eBay and Amazone also affected by this update.
What’s in for Australian online retailers?
If you are running an online retail store and you have a big following on Instagram. You are one of the luckiest business owners. You can sell directly from your Instagram posts. No more Google AdWords to pay. Hopefully, Instagram will allow you to tag old posts you already submitted.
One of the Lucky retailers, the owner of Jack Threads mentioned “Our community uses Instagram as an aspirational discovery platform, and they’re looking to us for inspiration. This test is going to change the scope of what we, like retailers, are capable of offering on mobile. Instead of having to transition over to the JackThreads app, our customers will be able to shop seamlessly from their social media feeds—allowing us to reach guys where they’re already hunting for what’s new.