If your business isn’t growing, it’s dying. It’s a dramatic statement, but often a true one – the businesses that aren’t actively seeking new clients or new ways of giving their clients the best service possible are stagnating. Fortunately, most people do in fact want their businesses to grow – if not in size, then in revenue – and if you’re here that means you want your business to grow fast.
To help you accelerate your growth, here are 3 of the best ways to grow your business faster:
Ask Your Top Clients What They Want
All business have a few clients (or client profiles) they absolutely love to work with. The secret to having a wildly successful business is to get very good at giving your ideal customer exactly what they need far better than your competitors. It is much easier said than done, so how do you find out what they want?
Choose 5-10 of your favorite clients (or people you hope will fit that profile) and ask them what they need. Don’t call or email them and ask “what do you need from us?” or “what frustrates you about our service?” because when you make it about you, they are almost never honest.
Instead, ask questions like:
- What frustrates you about doing business with companies in my industry?
- What’s your biggest frustration in X area of your
business right now?
(X area should be the area you serve. If you’re a B2C business apply this statement to areas of their lives.)
- If you could wave a magic wand and have everything just the way you’d like it, how would that look?
When you know what they want and need you can go away and think about how you could solve these problems, and you can even go back to them later with your offer and ask them for more advice. When they are asking you when it will be available, you know you’re on to a winner.
Be Selective in Your Marketing Efforts
A shotgun approach to social media, advertising, content marketing, or anything else you may think to try is never a good thing. You won’t be able to focus on any one thing well enough to be consistent – but even if you somehow manage to be consistent the quality often takes a hit, and you’ll struggle to track and analyse which efforts are working and which aren’t.
Instead, select 1-3 marketing efforts (for example; Instagram, YouTube, and PPC ads) and focus solely on those for a quarter. If you have any ideas about other things you can try, write them down for you to consider for the next quarter. This way, you’ll put your best into your selected marketing avenues and at the end of the 90 days, you can analyse what worked, what didn’t, what you’ll continue doing and what you’ll abandon.
It’s okay to show your best clients a good time, and you don’t have to hold a huge conference to get the benefits from holding events. Even a small event you organize that is of interest to your clientele gives you a great networking opportunity. This works just as well for B2C businesses and online-only businesses, just emphasise the elements of fun for B2C events and make those who come to feel like VIPs.
5 Tips to Help You Grow Your Business | Business Q&A in Singapore 2018
I hope this video helps you learn how to grow a small business. Scaling your company and hiring your first employees can be a little tricky, but if you pay yourself as little as possibly and make hiring your top priority, it will pay itself off, you just have to understand that none of the good stuff will come fast.. you’re not going to make a million dollars and chill on a yacht six months into starting your company. Have the mindset that it’s going to take you the next 21 years. That’s how you’ll win.
IF you are online-only, host an event where they can get certain benefits for participating, or hose an online conference your clients can attend from home and listen to talks from your team or experts you invite to speak.
Evens are a great way to increase positive feelings toward your brand and increase word-of-mouth marketing.
No matter what methods you choose to accelerate your business’s growth, don’t go into it half-heartedly and give your efforts enough time to produce measurable results before you decide they are or aren’t effective.