Apple’s first Book for Apple Fans – Called Designed by Apple in California

Today Apple announced their now Book “Design by Apple in California.” It is a photo book with all the apple products and some insight into the design work. Apple says “New Photo Book Tells the Story of Design at Apple.”

The book will have two sizes. One is Small : 
Starts at $199 (US) in small (10.20” x 12.75”)
 and Large 
Starts at $299 (US) in large (13” x 16.25”)
. It is available in Australia and you can buy online


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It contains 450 photographs with the 20 years of Apple designs. It covers 1998 First iMac to 2015 Apple Pencil. Also, the book dedicated to the memory of Steve Jobs. As we all know, Steve Jobs influence and guidance can visualize in most of the Apple product designs.

All the products in the ebook are turning points of Apple journey. According to Apple it’s a collaboration of different teams. All the phones take by famous photographer Andrew Zuckerman.  It gives a real insight into the whole design process of Apple.

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“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period.
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