In a world, everyone talks about the unemployment rate and how hard it is to get a job these days. This young entrepreneur manages to become a millionaire in one year. News.com.au publish and article today about Lyia Liu, managed to sell 3.3 million worth of waist trainers.
She manged to get endorsements from Kim Kardashian, Kylie Jenner and Kourtney Kardashian. She may have to pay them for the endorsements. However, its all count as marketing expenses and smart marketing.
After noticing the waist trainer — a contemporary version of the 16th century corset — on Instagram, she scraped together $5650 ($NZ6000) and ordered a batch from a supplier in China. (news.com.au)
“I thought I’d just sell a few,” Liu said of her decision to stock the waist trainers from the struggling online boutique she’d started as a side project while at uni. “It just grew exponentially,” she told news.com.au
#ad I am obsessed with my new waist shaper from @premadonna87!!! I mean how cute is this shaper?!?! Snatching my waist and looking cute all at the same time!!! I definitely feel like a superhero in this waist shaper! Head over to @pre_shop or @premadonna87 to get your shapers ladies! #Boom #Boom #Pow #WaistGang #PreMadonna87 #Snatched
The waist trainer was not her first business, and this wasn’t an overnight success. She struggles to run an online fashion retail business but, didn’t able to keep up with the demand.
Her advice to aspiring entrepreneurs is to take the leap and “do it while you are young”.
“Entrepreneurs need to take risks, so if you have no liabilities, like a mortgage or children, you can make more flexible decisions without worrying so much about the outcome.”